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Amy de la Haye and Andrew Tucker note in Costume and Fashion: A Concise History: American retailer The Gap, founded in San Francisco in 1969, universalized the popularity of garments such as the hooded sweatshirt and cargo pant (the latter contributing to a massive downsizing in the denim market), making once-basic items a wardrobe staple for all generations. (Laver 284-285) This was paralleled in high fashion as designers such as Helmut Lang put a fashion spin on styles such as parkas, combat trousers and other items worn by outdoor adventurers (Laver 284

Sportswear was also popular for children with Champion sweatshirts and track suit jackets popular styles

Lulus Surely Stunning Ivory Strapless Bustier Jumpsuit Bachelorette party dresses are fun and flirty, but why wear a dress when you can wear a jumpsuit

9) and later in the decade in Britney Spears Baby One More Time music video became popular during the middle of the decade

Youre not showing too much skin, but youre showing enough skin where you can still enjoy the final days of that summer sunshine
